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That message included a link to a video on Xiaohongshu, a social media platform rapidly gaining steam in China. The student started her self-empowerment channel in November and has so far published eight videos and seven YouTube Shorts. The Xiaohongshu deepfakes of other YouTubers do the same. In a matter of about 10 minutes, BI found deepfake videos of at least five caucasian women on Xiaohongshu. But at least one Chinese deepfake version of Blakely has a different agenda to share on Xiaohongshu.
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The suit also alleges that Old Navy unlawfully shares consumer data with third parties without informing consumers or seeking consent. Old Navy, through its parent company Gap, declined to comment. Old Navy isn't the only one to face similar charges. For now, states have different privacy rules, but there is no unifying federal-level regulation about online privacy. With no comprehensive federal online privacy legislation, companies are free to charge ahead without having to put privacy protections in place.
Persons: Irina Raicu, Raicu, It's, Ari Lightman Organizations: Navy, Central District of, Old, Home Depot, General Motors, Ford, JCPenney, Markkula Center, Applied, Santa Clara University . Companies, Companies, JPMorgan, Verizon, Old Navy, Carnegie Mellon University's Heinz College Locations: Central District, Central District of California, California, U.S, Europe, Canada, Europe . Colorado , Connecticut , Utah, Virginia, Delaware, Florida, Iowa
The Musk video by reAlpha included “robust disclaimers” establishing it as satire, said Christie Currie, chief marketing officer. The first Musk video went live days after reAlpha launched a public offering under regulation A+ in 2021. But the ease of creating deepfakes means some celebrities could soon be deluged by ads featuring their unauthorized, but very convincing likenesses, Mr. Moss said. At the same time, the language in contracts written years before the technology existed may be vague enough to allow marketers to use existing footage to create new deepfake videos. Companies most often request celebrity deepfake videos to use internally for training, communications, parties or other purposes—but not for ads, said Daynen Biggs, owner of Slack Shack Films, which produced the Elon Musk videos.
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